Meet Brenda Berg, president, CEO and mom,
who founded Scandinavian Child and continues to lead and grow the
company.
How did Scandinavian Child come
about?
When I was expecting our first child, my husband Christer and I
wanted to find a way for me to have more freedom to devote to my
family. Before Kelly's birth, we visited Christer's homeland of
Sweden. While window shopping, we spotted this incredibly elegant
high chair by Svan®. When I learned of the safety and
functionality inherent in its design, I knew I had discovered
something remarkable.
Not only did I find the perfect high
chair for our daughter, I also wanted to share the beauty and
practicality of Scandinavian design with other parents. An
entrepreneur at heart, I decided to introduce these extraordinary
designs in the United States. So I created Scandinavian Child. (I
actually got the call from Svan one hour after Kelly was born!)
Along the way, we have also welcomed our son Anton, and I've
discovered more products that satisfy the same high standards.
"Designs without
compromise" - what does that mean?
At the heart of our business is helping parents make smart choices
for their children, choices they can feel good about. We find
extraordinary pieces that prove you can have it all: superior
workmanship, safety, ease of use, ergonomics, environmental
responsibility - without sacrificing distinctive style. Every
brand we represent must give parents the exceptional quality they
demand - without compromising any of their expectations.
On helping parents give their
children the world's best
I'm crazy about my children and want the very best for them.
That's why I'm so committed to helping other parents find these
remarkable products that aren't available just anywhere. Since
Scandinavian Child first introduced the Svan line, we've added
products from around the world - Norway, New Zealand, the United
Kingdom - all meeting our stringent criteria.
By working with top retailers across the
United States and Canada, Scandinavian Child is making it easier
for parents to discover the finest quality baby furnishings that
fit their lifestyle. We're proof that you don't have to compromise
on what's important, especially where your child is concerned.
Why the name Scandinavian Child?
Well, it's obvious that New Zealand and the UK aren't within
Scandinavia! My original idea was to pursue Scandinavian shops to
find great products. But other great products found us. The ones I
love the most have the same essence of Scandinavian style, even
though they are not actually from Scandinavia. Clean lines,
simplicity, functionality, and of course, safety are the hallmarks
of every product that Scandinavian Child represents no matter
where it's made.
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